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Dr. Gehan Dhameeth

Adjunct Professor
Gehan Dhameeth

Dr. Gehan Dhameeth is an Associate Professor of Business and the Department Chair of the Data Analytics at Wells College in Aurora, New York, United States of America. Dr.Dhameeth earned his bachelor's degree (BBA) from the University of Colombo, his master's degree (MBA) from the University of Wales (UK), his second master's degree (M.Sc. in Business Data Analytics) from Maryville University (USA), and his doctorate (DBA) from Jones University (USA). Dr.Dhameeth successfully defended his second Doctoral Degree at the University of the Cumberland (Ph.D. in Business with a concentration in Marketing). In addition, he serves as an external advisor for Ph.D. programs at Stockholm University, Asia e-University, and Metropolitan College of New York (MCNY). Dr. Dhameeth was trained at Harvard Business School in Boston, Massachusetts, USA, in case-method instruction, which he employs expertly in all his classes. Dr. Dhameeth describes his research and teaching interests in Marketing and Management, focusing on Quantitative Marketing and Business Analytics. In addition, he is a CIW Certified Data Analyst. His research has been published in numerous Business and Management Journals and presented at International Business Conferences in Japan, Germany, Indonesia, Spain, Canada, Dubai (UAE), Italy, and the United States. His teaching interests include Marketing, Business Strategy, Brand Management, and International Marketing, in addition to quantitative courses like Business Analytics and Marketing Analytics. Dr.Dhameeth also serves as a journal editor for many business and management journals, including the Journal of Brand Management, a prestigious journal in the marketing domain.

Ph.D. (Marketing Concentration) University of the Cumberlands (USA), 2023
DBA (Marketing Concentration) Jones International University (USA), 2012
M.Sc. (Business Data Analytics) Maryville University (USA), 2019
MBA (Marketing Concentration) University of Cardiff (UK), 2006
BBA (Marketing Concentration) University of Colombo (SL), 2002

Marketing 

  • Barbutiu, S.M., De Silva, T., Dhameeth, S.G., & Wakunuma, K. (2021) "Empowerment Through 
  • Women Entrepreneurship: A Case from the Beauty Salon Sector in Sri Lanka" - Journal of Women's Entrepreneurship and Education, (2021, No. 1-2, 121-146). DOI: 10.28934/jwee21.12.pp121-146 JEL: M13
  • Dhameeth, G.S., & Diaz, L. (2021) "The Role of Managerial Accountants and the Implementation and Monitoring of the Balanced Scorecard Metrics: A Literature Review" - Journal of Research in Economics and Management, 6(2), pp.28-40. ISSN 2470-4407 (Print) ISSN 2470-4393 (Online). DOI:10.22158/rem.v6n2p28 - URL: http://dx.doi.org/10.22158/rem.v6n1p28
  • Dhameeth, G.S., & Diaz, L. (2021) "US Real GDP Growth and Impact of Covid- 19" - Journal of Research in Economics and Management, 6(2), pp.20-27. ISSN 2470-4407 (Print) ISSN 2470-4393 (Online). DOI:10.22158/rem.v6n2p20 - URL: http://dx.doi.org/10.22158/rem.v6n1p20
  • Dhameeth, G.S., Diaz, L., & Pieries, W.N.J. (2021) "Measuring Mediating Effects of Intrapreneurship Mindset and Skills on Organizational Performance and Growth: An Empirical Investigation on Indigenous Organizations in Sri Lanka" – Journal of Research in Economics and Management, 6(1), pp.140- 153. ISSN 2470-4407 (Print) ISSN 2470-4393 (Online). DOI:10.22158/rem.v6n1p140 - URL:http://dx.doi.org/10.22158/rem.v6n1p140
  • Dhameeth, G.D., Dissanayake, D.M.R., Gagnon, D., & Shannon,C. (2020) "Modeling Moderating Effects of Customer Lifetime Value and Referral Value on Customer Service of Frontline Employees for Customer and Organizational Satisfaction: A Comparative Analysis" -Journal of Marketing Management, 8(2), pp. 56-68. DOI: 10.15640/jmm.v8n2a6. URL: http://dx.doi.org/10.15640/jmm.v8n2a6
  • Dhameeth, G.S. (2019) "Predictive Modeling of the Brand Equity: Analysis Based on Multiple Logistic Regression and Backward Stepwise Model Selection Methods"- International Journal of Data Science and Analysis (IJDSA): ISSN: 2575-1883 (Print)/ ISSN: 2575-1891 (Online)- Vol. 5, No. 4, 2019, pp. 67-72. DOI: 10.11648/j.ijdsa.20190504.13
  • Babijtchouk, O., Dames D.D., Dhameeth S. G., Sleezer A., Smith E. (2017) "The Millennials: Insights to Brand Behavior for Brand Management Strategies" – Journal of Management and Strategy (Vol. 9, No. 3; 2018: ISSN 1923-3965 E-ISSN 1923-3973)
  • Dhameeth, G.S. & Yamamoto O. (June 2017) "Relationship Between Millennials and Brand Loyalty: Mediating Brand Loyalty Factors" - Journal of Business Theory and Practice (Volume 05, Issue 03,2017: ISSN 2372-9759)
  • Dhameeth, G.S. (June 2016) "Vine to Wine: An Analysis of Value Construction or Destruction at the Point of Production" - Journal of Social and Administrative Sciences (Volume 03, Issue 02)
  • Dhameeth, G.S. & Constantine, D. (2015) "Producing Ethanol from Switchgrass; A Literature Review on a Business Feasibility" – Journal of Basic and Applied Research International (ISSN: 2395-3438) (Print), 2395-3446 (Online))- Vol.-14, Issue-3 (Nov 2015).
  • Kaempffe, E. & Shanmuganathan, G.D. (2015) "Leadership and Team Performance Relationship: Case Analysis" Scholars Journal of Economics, Business, and Management (SJEBM); ISSN 2348-5302 (Online) & ISSN 2348- 8875 (Print)- Vol.-2, Issue-1 (Jan 2015)
  • Shanmuganathan, G. D. (2014) "Influence of Cultural Factors for Global Brand Management.” Journal of Business and Management (JBM), Vol. 3, Issue 4, 2014, 40-47. ISSN 2291-1995
  • Gagnon, D. A., Moore, Gregory M., & Shanmuganathan, G. D. (2014) "Factors Mediating between Employee Strategy Awareness and Commitment to Organizational Success.” – Journal of Management and Sustainability (JMS) Vol. 4, No. 4, December 2014 issue. ISSN 1925-4725 (Print)
  • Depoo, T. & Shanmuganathan, G.D. (2013) "Leadership Styles Applied for Global Brand Management of Multinational Organizations in The United States"- Open Journal of Business and Management (OJBM) Paper ID: 1530003 - Vol 01, Number 02, July 2013
  • Shanmuganathan, G.D. (2012), "An Investigation on Consideration of Multicultural Perspective

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