Dr. Doug Ross is a Professor of Marketing and Program Chair, Business Administration for Franklin University. He brings extensive experience in the marketing field, both from a corporate and academic background. Additionally, he brings consulting experience in both large and small corporate settings as well as in goods and services marketing. He is an internationally known speaker, making presentations on a variety of topics. 

Dr. Ross has earned the distinction of being the only educator to receive the Columbus American Marketing Association (AMA) Marketing Professor of the Year honor a record five times (1999, 2005, 2008, 2010, 2014). Also, in 2006, he won an AMA Achievement in Marketing Award for his innovative “Faces of Franklin” campaign. In 2012 the PRSA Central Ohio Chapter awarded him with an Award of Excellence Prizm Award in the category of Speeches, Non-Profit, and received the award again in 2014. Executive Women International, Columbus Chapter, presented Dr. Ross with Executive of the Year in 2013 and again in 2014. In addition, Dr. Ross is the only full-time Franklin University professor to win the Robert L. Bailey Teaching Award at both the graduate and undergraduate levels, a distinction voted on by Franklin students each term to acknowledge the professor who was most influential in their programs.

Dr. Ross earned a Bachelor’s degree in Business Administration (concentration Accounting), a Master’s of Science degree in Business Administration (concentration Marketing), and a Doctorate degree in Business Administration specializing in Marketing. Dr. Ross has taught full or part-time at Colorado State University, University of Northern Colorado, University of Colorado (Denver Branch), New Mexico State University, University of the Cumberlands, and Chadron State College. Publications are included in the Journal of Business Ethics, Journal of Nonprofit and Public Sector Marketing, and Business Horizons.
 

PhD Business, New Mexico State University, 1997

  • Ross, D., Ross, Smith, B., & Ramsey, B. (2022, Oct. 14). How to get students to show up and engage during online live class sessions. IACBE Regional Conference, Columbus, Ohio.
  • Ross, D., Ross, Smith, B., & Ramsey, B. (2020, Oct. 9). "What are Live Online Sessions and How Can I Use Them in My Online Class?";. IACBE Regional Conference, Virtual.
  • Ross, D., Ross, Ramsey, B.,; Smith, B. (2020, Oct. 9). "Tips, Tricks, and Best Practices for Online Live Sessions";. IACBE Regional Conference, Virtual. Holloway, S., Williamson, J.,; Ross, D. (2016, Jul. 28). Sharing Your Agencies Message through Media Diversification. Seeds for Growth Summit, Columbus,OH.
  • Ross, Douglas K., (2014) “Franklin University/WSB Poland Academic Partnership” Presented at IIE Best Practices Conference, New York. Andrew Heiskell Award – Honorable Mention Award - International Partnerships.
  • Ross, Douglas K. (2013) “International MBA Partnerships” Presented at the 10th Global University Network Conference, Belgrade, Serbia.
  • Ross, Douglas K. and Christine R. Allen, (2012) “The Art of Marketing: Using art instillations to enhance brand image” The Poznan School of Banking Research Journal, No. 44.
  • Ross, Douglas K., (2012) “Marketing Challenges for Higher Education Institutions” Special Guest Speaker/International Committee, 4th International Conference on Marketing of Higher Education Institutions, Poznan, Poland.
  • Ross, Douglas K., (2010) “Building your brand from the inside out,” Presented at the HCOA conference, Columbus, OH.
  • Ash, Steven R. and Douglas K. Ross (2004); "Crisis Management through the Lens of Epidemiology"; Business Horizons, May-June, volume 47, number 3.
  • Ross, Douglas K. (2000), "The Chocolate Candy Branding Exercise"; included in Great Ideas for Teaching Marketing, 5th ed., Lamb, Hair, McDaniel, South-Western.
  • Ash, S., Ross, D., and Bingham, H. (1998), "The Organic Organization: The Juxtaposition of Epidemiology and Crisis Management,"; The Mountain Plains Management Conference: Proceedings, Denver, CO.
  • Ross, Douglas K., Steven R. Ash, Joe B. Hanna, and William B. Smith (1998), “The Sentiments of Business Students Toward Marketing: A Comparison and Benchmark for Marketing Educators,” Midwest Business Administration, Marketing Management Association Division: Proceedings.
  • Peterson, Robin T., and Douglas K. Ross (1997), "A Content Analysis of the Portrayal of Seniors in Television Commercials,"; Journal of Business Ethics, (March), volume 16, number 4.
  • Peterson, Robin T., Douglas K. Ross, and Joe Hanna (1995), “Adoption of the Bicycle as an Urban Commuter Vehicle, “Journal of Nonprofit and Public Sector Marketing, volume 3, numbers 4."
  • Ross, Douglas K., William Smith, and Joe Hanna (1994), "A Proposed Geographic Promotional Segmentation Analysis for Destinations,"; Southern Marketing Association: Proceedings.
  • Ross, Douglas K., Steven R. Ash, and Lynn J. Loudenback (1994), "Destination Marketing and Ethnocentrism: Why Would You Want to Go There?"; Association of Marketing Theory and Practice: Proceedings.
  • Smith, William, Stu Devlin, Douglas K. Ross, and Lynn J. Loudenback (1993), "Learning Contracts: An Alternative Classroom Activity"; Western Marketing Educators Conference: Proceedings.

Marketing

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