Online Master of Science in Strategic Marketing

Strategic marketing is an important element in business development as it can steer performance through more precision approaches to areas such as digital marketing, brand management, and marketing analytics – all of which have the power to strengthen the customer/client satisfaction necessary for continued performance growth. 

According to the U.S. Bureau of Labor Statistics (BLS), marketing management careers are growing at a faster-than-average rate of 8 percent. The Bureau projects that the demand for market research analysts will also grow by 8 from 2023 to 2033, and will add an additional 74,900 jobs, offering ample opportunity to join this field.

Upon graduation, you will have an opportunity to take your place in a management or specialist role within marketing—from research and analytics to advertising and more. Your background in strategy can position you to take the lead guiding projects and teams to better business performance. 

All programs at University of the Cumberlands are offered at some of the lowest rates in the nation—and we even include free textbooks through our One Price Promise! For more information on how affordable this program would be for you, visit our Financial Aid page.

Each course lasts eight weeks, called a bi-term. There are two bi-terms per semester, and three semesters per year (fall, spring, and summer). Many classes are asynchronous, meaning there is no set login time; you can work on schoolwork whenever you find time. Cumberlands provides free rental textbooks to online students as part of its One Price Promise.