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UC’s HSB Earns Recognition from Southern KY Chamber of Commerce


Williamsburg, KY- University of the Cumberlands’ (UC) Hutton School of Business (HSB) was recently presented with the Chamber plaque from the Southern Kentucky Chamber of Commerce. UC students in advertising class worked in teams to develop an advertising campaign for the Chamber of Commerce. The class was led by Dr. Vonda Moore, Director of the MBA Program and professor of Business Administration at UC.

“The advertising campaign developed by these students was put into use by the Southern Kentucky Chamber of Commerce,” said Moore. “I am very proud of the students from the advertising class. They worked diligently over the course of the semester to develop advertising campaigns.”


The major project for Moore’s advertising class was the preparation of an advertising campaign. An advertising campaign specifies the thinking and tasks needed to conceive and implement a successful advertising effort. This assignment was a group project and required students to utilize the material presented in class and in the text to address the advertising objectives of their client. UC students from the Hutton School of Business worked in teams over the course of the semester preparing a campaign for the Southern Kentucky Chamber of Commerce. The students worked hard, channeling their metacognition and putting their knowledge into action. The teams presented their work to the Chamber Board members on April 8th and a winning team was then selected.

The winning team members included Joe Brinkman (Commerce Township, MI), Cameron Huff (London, KY), Duncan Kaai-Ebert (Kapolei, HI), Thai Ta (Ha Noi, Vietnam), and Samantha Taylor (Owensboro, KY).

This project, along with many other hands-on activities conducted inside the classroom, helped prepare the students for the real world of business. “The students met with their client just as you would expect in any business setting,” explained Moore. “Student teams asked questions to determine client needs. Student teams then worked over the course of the semester to prepare a campaign that would allow the Chamber to utilize promotional techniques to achieve its objectives. It is a real-world application of what is learned in the classroom.”

The winning team developed a newspaper ad, radio ad, and a brochure for the Chamber of Commerce. The team’s brochure for the Southern Kentucky Chamber of Commerce was neatly organized and divided into three panels. The first panel was entirely about the Chamber of Commerce. The center panel gave contact information and welcomed people to get in touch with them for more information. The third panel was titled, “Southern Kentucky Chamber of Commerce: Helping You Put the Pieces Together to Grow Your Business.” The students precisely followed the instructions given for the project and presented a professional and informational piece that deservingly earned them the Chamber plaque.

Since that time, the Southern Kentucky Chamber of Commerce has put the winning team's design into action. The new Chamber plaque features the work (logo and message) of UC’s business students.

“I am incredibly proud of our students,” said Moore. “At University of the Cumberlands, it is our mission to prepare students for lives of responsible service and leadership. I do believe that through all of its educational programs, the university contributes to the region by preparing its students to return to serve as leaders in their communities.”

Located in Williamsburg, Ky., University of the Cumberlands is an institution of regional distinction, which currently offers four undergraduate degrees more than 40 major fields of study; ten pre-professional programs; ten graduate degrees distributed over eight areas, including two doctorates and seven master’s degrees; certifications in education; and online programs. For more information, visit